An obvious partnership for us. Two Historic Identities that helped shape Portuguese culture. A reflection of the Portuguese spirit — from the steepest climbs to the longest journeys. An ode to the past, with an eye on the future. It’s about resilience, commitment, continuity, and renewal. It’s about going further. CGD, as the official bank of the Volta a Portugal, marks a historic moment. All that’s left is to write it into history. “É HISTÓRICO” is a fictional campaign celebrating CGD’s role as the official sponsor of the Volta a Portugal. Its visuals draw on vintage cycling forms, typography, and colours — reimagined through modern, timeless layouts. Honouring the old, with a bold new vision.