A new turn of events. The rebranding didn’t replace Creative Wave. It revealed its full potential - and now it just needed to be reintroduced. The campaign launched with a video featuring a young man, dressed like a laundry worker, delivering freshly cleaned clothes through the busy streets of Lisbon. Carefree but determined, he rushes through obstacles and chaos to complete his delivery. In the midst of the mess, he takes care of it — just like the Creative Wave team. As part of the exclusive campaign, selected marketing directors across Portugal received a special delivery: a signature CW blue jacket — like in the video — and a personal invitation to meet the team and explore how Creative Wave could support their companies. Art Direction - EGO CREATIVE STUDIO Production -  CREATIVE WAVE Photography - SIMÃO PERNAS Video - MIGUEL BARRETO Edit - MIGUEL BARRETO Post Production - MIGUEL BARRETO Model - ANTONIO GUIMARÃES DA SILVA