FUSCHINI | BRANDING

ReBranding

2023

Apparently simple, it’s not obvious to the naked eye. When seen in detail, Fuschini’s unique personality show us in it’s design: where straight, rounded and pointed lines coexist in the same space with elegance. Fuschini’s new logo was designed on the bases of the essence behind their designs: in a subtle almost unseen way, it is a reflection of simplicity, timelessness, modernity and beauty. Starting from the “F”, the iconography was built - chairs, benches, tables, sideboards, desks, bedside tables. Every shape is unique, but they all come from the same place: the purpose of creating something truly comforting.

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