GOOSE
Branding, Strategy, Graphic Design
2025
GOOSE means getting loose. A place where serious food meets a loose spirit - beautifully chaotic, effortlessly cool. In the heart of Lapa, GOOSE appears as a small restaurant with big personality. It brings signature cuisine to the street, paired with intentionally ‘clumsy’ graphics that celebrate imperfection. The logo is multifaceted, like a funky signature. The graphic line, purposefully uneven. Menus look as if they were sketched in a rush and printed at home. Coasters bear wine stains like souvenirs of good nights. It’s not about perfect visuals - it’s about character, spontaneity, and the beauty of things done with the heart.

