THE LISBON PLAYERS
ReBranding
2025
The show está prestes to begin. A theatre company on Portuguese soil, with a distinctly British flavour. A merging of two cultures to create art. The logo became an expressive exercise in typography, where the letters dance together as one - just like their plays. Based in Portugal but performed exclusively in English, their productions embrace a unique cultural fusion. Their new nomadic performances posed a challenge for communication: the visual identity needed to coexist with the branding of various host theatres, yet remain unmistakably their own. We designed a logo that stands confidently on its own, while being expressive enough to shine in any context. A vibrant, modern, yet timeless, colour palette was chosen to reflect the range of emotions theatre can evoke. Since the rebrand, the curtain calls have never been the same.
